In the vibrant sprawl of Dubai — a city that fuses culture, ambition, and future-forward design — a streetwear label quietly took shape in 2016. That label is a (FRND), a brand built from the ground up with one mission: to craft timeless, comfortable pieces that echo creativity, authenticity, and a minimal edge. Whether you're on the hunt for a tracksuit jacket in Dubai, a distressed crew neck sweatshirt for roughing it, or a relaxed pair of dune sweatpants, a (FRND) has become the go-to for those who live their style, not merely wear it.
Dubai-Born, Street-Raised
From still alleyways in Al Quoz to skyline-high vistas and long drives along the dunes, a (FRND) is a brand that's based on real experience. Conceived in a city that balances contrast — tradition and future, desert and skyline — the brand defines itself not in noise, but in nuance.
Since the very beginning, a (FRND) has captured the essence of the street: independent, carefree, and raw. Unapologetic unlike trend following and fast-fashion brands, its collections — such as the chameleon coal hoodies or the sumptuous long sleeve tees — are crafted to withstand wear and tear, motion, and time.
Style with Purpose: Simplicity Meets Comfort
At its essence, an (FRND) espouses responsible design. The silhouettes are minimalist, the hues muted, yet the effect is certain. Each item is made for comfort, but cut with the intention of making an impression. Whether layering the sage sweatpant over a tonal hoodie, or adding a tracksuit jacket for women or men, you'll notice it in cut, fabric, and construction.
Nothing is accidental — every seam, shape, and fit is intentional. The result? Clothing that doesn’t just complement your lifestyle, but becomes part of it.
The Essentials: Signature Pieces from a (FRND)
Let’s break down the standout styles that have cemented a (FRND) as one of Dubai’s emerging streetwear icons.
1. Distressed Crew Neck Sweatshirt
One of the most popular items in the collection, the weathered crew neck sweatshirt combines character with craftsmanship. Subtle weathering, vintage-wash treatments, and raw finishes bring an urban look to this sweatshirt that is worn-in and yet refined.
The fit is loose, ideal for wearing under a jacket or atop a t-shirt, and it goes perfectly with dune or sage sweatpants. It's the kind of piece that gets better with every wear — much like your beloved pair of jeans.
2. Tracksuit Jackets for Men and Women
Streetwear and tracksuits are a perfect match — but a (FRND) gives a sophisticated spin on a staple. The men's tracksuit jackets have assertive shoulders, streamlined silhouettes, and street-smart cuts. The women's tracksuit jackets push cropped silhouettes and fitted styles that are just as intimidating on the street as they are in the recording studio.
Created to work from gym to weekend, these jackets feature breathable materials, clean stitching, and a subtle flair that eschews logos and gimmicks. Zipped up or open, they dress up any look.
3. Long Sleeve Tees
Simplicity makes statement with a (FRND)'s long sleeve tees. Made of high-quality cotton, these tees have a silky drape and firm construction. A little big but never boxy, they're perfect for layering or as a standalone piece.
Offered in several neutral colors — dune, sage, and charcoal among them — these tees embody the brand's slow fashion ethos: items you retain, not discard. A building block for anyone creating a careful, contemporary streetwear wardrobe.
4. Dune Hoodies in Dubai
Inspired directly from the desert dunes of the UAE, the Dune Hoodie is a tribute to minimalism. With its gentle sandy color, easy-going silhouette, and luxurious fleece lining, it has become a local favorite and a worldwide fan favorite.
Tailored to the specific climate of Dubai, the hoodie provides the perfect warmth for cool desert evenings, without being too hot for city mobility. The Dune Hoodie in Dubai has become the go-to wear for anyone mixing culture with everyday comfort.
5. Coal Hoodies
Dark, grounded, and bold — the Coal Hoodie is a contrasting essential to its Dune counterpart. Designed in deep grey and black tones, it evokes the mood of Dubai’s urban skyline and late-night creative energy.
Oversized without being overwhelming, it’s a statement hoodie that pairs well with both minimalist trousers and rugged sweatpants for sale in Dubai. It’s low-key but high-impact — a true reflection of the brand’s visual language.
6. Sweatshirts & Hoodies: Always Online in Dubai
Want to purchase a sweatshirt online in Dubai? a (FRND) makes it easy for local and international enthusiasts alike to get access to its products through a user-friendly digital journey. Whether it's a crew neck sweatshirt, some sage sweatpants, or even a complete tracksuit ensemble, the site provides secure checkout, fast shipping, and prompt support.
Dubai’s demand for modern, minimal fashion is rising — and a (FRND) is leading the wave by offering sweatshirts and hoodies that deliver both form and function.
7. Sweatpants Reimagined: Sage & Dune
Farewell to scrappy joggers — a (FRND)'s sweatpants are designed for contemporary movement. The sage sweatpants add a subdued green note to your look, while the dune sweatpants play a warm, earthy role that's perfect for tonal dressing.
Built with tapered ankles, durable waistbands, and baggy pockets, these pants don't merely fit — they work. Whether staying in for the day, catching a day out in the city, or rolling through Satwa on skates, these sweatpants will keep pace without surrender.
A Brand That Moves with the City
Dubai is not just a backdrop — it's a partner. Every drop, campaign, and collaboration with a (FRND) is driven by the ever-changing heartbeat of the city. From underground art collectives, experimental music scenes, and local skate culture, a (FRND) is connected with a creative community living off uniqueness.
Pop-ups, capsule drops, and photoshoots take place in places no one would expect: parking lots, rooftops, desert plateaus. The brand isn't attempting to be high fashion or luxury — it's attempting to be authentic.
From Local Favorite to Global Player
Although a (FRND) began as a homegrown endeavor, its charm today extends well beyond Dubai. From Berlin to Seoul, creatives are swooning over the brand's minimalist aesthetic and maximal comfort.
But even as the brand expands, it never forgets where it came from. Every hoodie, tee, and tracksuit is a chapter of the Dubai tale — a city of difference, dynamism, and limitless self-expression.
Join the Movement
When you step into a (FRND), you're not dressing in streetwear — you're dressing in a philosophy. A belief that fashion is to empower, and not to constrict. That less is more. That fashion is to be lived in, not ogled.
So whether you're browsing for a sweatshirt online in Dubai, wanting to upgrade your streetwear with tracksuit jackets, or just searching for quality sweatpants for sale in Dubai, let us tell you this: a (FRND) has your back.
Minimal. Purposeful. Artistic. Cozy. Constantly progressing.
Hi, welcome to a (FRND). Your new best friend for your wardrobe.